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1. Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 11th ed. Four-Color EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson India Education, 2016Availability: Items available for loan: [Call number: 658.8342 SCC] (14). Items available for reference: [Call number: 658.8342 SCC] (1).

2. Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.

by , Clow, Kenneth E | Baack, Donald.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson Education, c2018Availability: Items available for loan: [Call number: 659.1 CLI] (2). Items available for reference: [Call number: 659.1 CLI] (1).

Last Updated on 5 July, 2022
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